Top 5 Best Wholesale Products to Sell on Memorial Day 2025

As Americans prepare for the unofficial launch of summer, Memorial Day 2025 on May 26 presents retailers with a powerful opportunity to tap into seasonal spending. With billions expected to be spent on home improvement, outdoor activities, and summer-ready essentials, selecting the right wholesale products is more critical than ever.

This isn't just another sales weekend—it's a real-time measure of consumer sentiment and market adaptability. Retailers that optimize inventory to align with seasonal values, simplify delivery, and emphasize sustainability can turn this holiday into a key revenue driver for the months ahead.

At EJET Procurement, with 20 + years of sourcing experience, we specialize in helping global businesses win seasonal sales moments. With our deep supplier networks, logistics expertise, and trend intelligence, we support your Memorial Day campaigns with precision and speed.

Below, in this ultimate guide, we highlight five top-performing product categories and proven strategies to grow your profits during Memorial Day 2025.

Memorial Day 2025: Cultural Meaning Meets Modern Shopping Trends

Since its inception in 1868 as a tribute to Civil War soldiers, Memorial Day has evolved into a three-day weekend filled with remembrance, family get-togethers, and increased travel.

This year, over 43.8 million Americans are expected to hit the road or take to the skies. Road trips alone will account for 38 million travelers, while airline bookings are forecast to reach 271 million, 12% higher than in 2024.

This combination of solemn commemoration and summertime anticipation creates a unique selling environment where emotion meets practicality.

Consumers see Memorial Day as a signal to upgrade their outdoor living spaces and stock up on essentials. However, inflation remains a concern; 65% will actively seek bigger discounts, and 48% prefer bundle offers to stretch their dollars (e.g., “Buy a grill, get free tools”).

2025 Memorial Day: Top Consumer Trends You Can't Ignore

Three dominant trends will define 2025's Memorial Day spending:

1. Practical Patriotism on the Rise

Today's shoppers want more than just red, white, and blue—they want products that fuse patriotic design with functionality. Items like UV-resistant American flag-themed outdoor cushions or portable coolers labeled “Built for Heroes” outperformed last year, increasing sales by 27%.

Retail data from Home Depot and Lowe's shows that 60% of patio furniture shoppers favor durability over design, a reflection of the lasting value mindset post-COVID.

2. Early Shoppers Take the Lead

Supply chain uncertainty continues to push consumers to shop earlier. Over 70% start scouting deals in April, aided by digital tools like price trackers and loyalty points.

Search volume for "Memorial Day" on Amazon and Walmart spikes as early as mid-March, meaning brands must activate campaigns ahead of the curve.

3. Sustainability Sways Purchase Decisions

Eco-friendly buyers—especially Gen Z—now contribute to 34% of Memorial Day spending. Products made from recycled or biodegradable materials, like compostable plates or solar string lights, are expected to grow 22% YoY.

Moreover, 73% of shoppers say they're willing to pay 10% more for products with sustainable packaging or carbon-neutral shipping.

Strategic Insights for Retailers and Wholesalers: How to Win Memorial Day 2025

To capitalize on Memorial Day 2025, businesses must adopt a hybrid approach:

• Leverage Cross-Channel Engagement: Blend online convenience with in-store experiences. For example, offer “virtual backyard previews” using AR tools to visualize patio sets, coupled with in-store DIY grilling demos. Data shows omnichannel shoppers spend 30% more than single-channel users.
• Optimize Logistics for Speed: With 58% of consumers expecting delivery within 3 days, utilize regional warehouses and third-party logistics (3PL) partners.
• Mitigate Tariff Risks: New tariffs on Chinese imports necessitate diversification. Source grills and furniture from Vietnam, Mexico suppliers, or China sourcing agents, or leverage duty-free thresholds via sub-$800 shipments under de minimis rules.

Top 5 Best Wholesale Products to Sell on Memorial Day 2025

1. Outdoor Furniture & Patio Sets

Why It's Hot: Memorial Day kicks off backyard BBQ season, driving demand for durable outdoor furniture. Retailers like Lowe's and Home Depot consistently report 30-50% sales spikes on patio sets during this period.

Procurement Tips:

• Focus on Value Bundles: Consumers prefer complete sets (e.g., table + chairs + umbrella). Source modular designs from Guangdong-based factories, which offer 20-40% cost savings compared to U.S. suppliers.
• Material Matters: Aluminum and UV-resistant PE rattan are top sellers. Avoid low-quality plastics—reviews show they fail within one season.
• Logistics Prep: Ship via DHLink or Sea Freight by April to meet May deadlines. EJET's consolidation services reduce per-unit costs by 15%.

2. Home Appliances (Refrigerators, Grills, Air Fryers)

Why It's Hot: Memorial Day is the #1 sales period for major appliances. Discounts of 20-40% on refrigerators, grills, and energy-efficient air fryers attract homeowners.

Procurement Tips:

• Leverage Tier-2 Suppliers: Brands like Midea and Hisense offer OEM options at 30% lower prices than Samsung or LG. EJET negotiates bulk MOQs (Minimum Order Quantities) as low as 50 units.
• Tariff Mitigation: With new U.S. tariffs on Chinese imports (up to 145%), opt for pre-assembled shipments from Vietnam to avoid duties.
• Fast-Track Logistics: Use EJET's U.S. warehouse pre-stocking to ensure 3-7 day delivery for last-minute orders.

3. Mattresses & Bedding Bundles

Why It's Hot: Mattress sales surge by 35% during Memorial Day, driven by promotions like “100-night trials” and “free bedding bundles”.

Procurement Tips:

• Hybrid Mattresses Dominate: Memory foam + spring combos are 2025's trend. Partner with Foshan factories for lower FOB prices.
• Bundle Strategically: Include 2 pillows + 1 protector per mattress to justify premium pricing.
• Avoid Customs Delays: Label shipments as “bedding sets” (HS Code 9404) to simplify clearance.

4. Seasonal Decor & Party Supplies

Why It's Hot: Patriotic flags, tableware, and LED string lights see 200% search spikes in May.

Procigation Strategies:

• Custom Designs: Work with Yiwu suppliers to create exclusive red/white/blue themes. MOQs start at 100 units.
• Sustainability Angle: Highlight biodegradable plates or solar-powered lights to attract eco-conscious buyers.

5. Fitness & Outdoor Gear

Why It's Hot: Post-pandemic fitness trends persist. Yoga mats, resistance bands, and portable grills are Memorial Day staples.

Sourcing Insights:

• Cost-Effective Alternatives: Source silicone-coated mats from China instead of branded options.

How to Optimize Your Memorial Day 2025 Strategy

1. Start Early: Finalize orders by April 2025 to avoid Q2 factory bottlenecks.

2. Diversify Suppliers: Partner with 3-4 factories per category to mitigate supply chain risks.

3. Navigate Tariffs: Split shipments into sub-$800 parcels to utilize de minimis rules before they expire.

4. Localize Marketing: Use EJET's digital procurement tools to align product specs with U.S. trends (e.g., “farmhouse-style” patio sets).

Conclusion

Memorial Day 2025 is your gateway to summer profits—but only with strategic sourcing.

Ready to dominate Memorial Day sales? Visit EJET Procurement for customized sourcing solutions to lock in margins today!