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Children's Day is more than a celebration, it's a golden sales window for global retailers to wholesale sourcing.
According to Statista experts, this is a business opportunity worth tens of billions of dollars in America. The worldwide revenue of US$126 billion in 2023 is forecast to increase to US$135.9 billion by 2029.
As a Chinese sourcing expert, I must tell you that China contributes over 70% of global toy manufacturing. For US retailers, sourcing high-quality, cost-effective wholesale products from China remains a strategic choice.
In 2025, Children's Day in the United States will be June 8. So you have at most one month to purchase Children's Day products from China.
We will reveal the top 5 trending toys for 2025 and explain how digital procurement expertise can maximize your profits through this blog. Let's dive in!
Source: Pexels
We explored the statistics and forecasts of Circana and MARKETS AND MARKETS and came to the following conclusions:
Construction toys emerged as 2024's fastest-growing category with 16% YoY growth, fueled by innovative products like LEGO Botanicals. U.S. market size for the total toy industry for 2024, projected to 100% of the market, was approximately $42.0 billion.
The connected toys market is projected to surge from 9.3B in 2023 to 24.1 B by 2028 at a 20.7% CAGR. The growing middle class, rising disposable incomes, a decrease in the number of children per family, and increased interest in premium toys with high quality. Also, the need to enhance children's skills is one of the key factors driving demand for the connected toys market.
Building sets dominated 2024 with 16% year-over-year growth, driven by LEGO Botanicals. U.S. Retail Value: $3.2 billion in construction toys.
Guangdong factories produce LEGO-compatible sets at 50-65% lower costs than U.S. suppliers.
EJET's partner facilities hold ISO 8124 safety certifications and offer low MOQs.
Exploration and role-play toys grew 10%, led by NBA-themed products.
Source customizable exploration kits from Zhejiang suppliers specializing in FDA-compliant plastics.
Negotiates NBA/Warner Bros. licensing agreements with Shenzhen OEMs at zero upfront fees.
Vehicle toys saw 2% growth, fueled by Monster Jam die-cast models.
Dongguan manufacturers supply ASTM F963-certified vehicle toys.
Remains the largest category at $4.3 billion.
Cost Savings: 40% vs. Mexican imports
Customization: Team logos/colors at 1,000+ MOQ
Projected to grow to 24.1B by 2028.
Partner with Shenzhen IoT.
Bluetooth/Wi-Fi enabled toys: 12−18 FOB Shenzhen.
AI coding kits: 60% lower R&D costs vs. Silicon Valley.
Although sourcing from China offers advantages such as low prices, diverse selections, and high product quality, it also presents many challenges, including language barriers, supplier screening, international logistics, and payment difficulties.
To resolve these issues at the lowest cost, partnering with a Chinese purchasing agent is the most effective solution. EJET Procurement delivers competitive advantages:
20 + Years of Experience
100 + Sourcing Experts
100 % Quality Assurance
300 + Successful Projects Monthly
1000 + Monthly New Products
1500 + Satisfied Customers
…
Children's Day 2025 demands agility in balancing innovation, safety, and logistics.
By partnering with EJET, retailers gain access to vetted suppliers, real-time tracking, and compliance guarantees, transforming seasonal demand into sustained growth.
Act Now: Visit EJET to fill in your requirements and submit the form！
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