St. Patrick's Day is a cultural and religious holiday commemorating St. Patrick on March 17. On this day Irish people around the world will hold parades, carnivals, and traditional Irish music while wearing green and displaying shamrocks to celebrate it. Of course, drinking has become an inseparable part of the celebration, people's favorite is Irish whiskey, green beer, and cider.
Although St. Patrick's Day is not a traditional gift-giving holiday, but shopping is integral to celebrations. As a retailer, this presents an excellent opportunity to boost profits during March. You must ensure you have a stock of green clothes with shamrocks or other meaningful products to sell by the holiday.
This blog will guide you through cost-effective and high-quality products from China that are suited for St. Patrick's Day sales, ensuring you can capitalize on the holiday and generate substantial profits. But before diving into the products, let's first take a look at consumer behavior and holiday trends.
Understanding Consumers from the Past
As a retailer aiming to get more profit from a holiday, it's important for you
to understand consumer trends and anticipate future consumer behaviors. Below are insights based on
data from the National Retail Federation (NRF) to help you understand the 2024 trends and anticipate
2025 consumer behaviors for St. Patrick's Day.
The Consumer Base: Not Just Irish
The consumer base for St. Patrick's Day is not limited to Irish descent. According to Prosper Insights & Analytics, NRF has expected 162 million Americans to celebrate St. Patrick's Day in 2024. This figure is over 20 times the entire population of Ireland. This means the vast appeal of the holiday, consumers from all cultural backgrounds are eager to wear green and celebrate with green beer to celebrate, regardless of their heritage.
Break record: $7.2 Billion
People are getting more and more crazy. According to NRF's surveys over the past decade, consumer spending on St. Patrick's Day has been steadily increasing. Post-pandemic, this surge has reached new heights. In 2024, Americans plan to spend a record $7.2 billion to celebrate this holiday. This remarkable increase in spending shows that the demand for St. Patrick's Day products will continue to rise. So this is a perfect opportunity to source shamrock-themed products to promote your profits.
Spending Categories: Green Life
How do consumers celebrate St. Patrick's Day? According to NRF data, the top categories for St. Patrick's Day 2024 spending are:
Wearing Green (82%)
Making a Special Dinner (29%)
Attending a Party at a Bar/Restaurant (27%)
Decorating Home or Office (26%)
Attending a Private Party (16%)
As a retailer, you should observe these trends before 17.March 2025. Sourcing products that match these categories through data will drive sales to enhance your revenue.
The Top Three Products Categories for 2025
After understanding consumer behaviors and spending categories, it's time to select the products that will appeal most to your customers. By referring to past situations, we can conclude. these products should feature iconic St. Patrick's Day symbols such as shamrocks to embody the festive spirit.
While you can select products from your old categories, I recommend sourcing new items that more closely align with the St. Patrick's Day spirit. These products can be uniquely associated with St. Patrick's Day and will resonate better with consumers.
Clearly, green apparel, special dinnerware, and party supplies are essential. But where can you source these products from? As a purchasing expert, I can responsibly tell you that 1688 is an excellent option. 1688 is a Chinese e-commerce platform, which offers low-cost, high-quality products perfect for retail.
Green Apparel
St. Patrick’s Day T-shirts
St. Patrick’s Day Socks
St. Patrick’s Day Bracelets
Green Dinner
St. Patrick’s Day Paper Cups and Plates
St. Patrick’s Day Cutlery
Green Party
St. Patrick’s Day Hats
St. Patrick’s Day Glasses
St. Patrick’s Day Headgeas
Last Words
Keep in mind, that green and shamrocks are the most classical elements of St. Patrick's Day. When sourcing your products, make sure these elements are included. This is because consumers will only purchase items that reflect these symbols.
I hope the product suggestions above will be helpful to you. However, as a retailer sourcing from China, you also need to consider diverse important aspects of the procurement process like supplier identification, negotiations, and international logistics. If you don't have enough time or resources to learn these processes, consider engaging a China sourcing agent. Partnering with EJET Procurement is OK. We are experienced sourcing agents based in Yiwu China. With nearly 20 years of expertise in the retail sector, we can provide one-stop sourcing services for you.
Additionally, we offer Product Development and branding services, we can add your own logo on the St. Patrick’s Day products specifically and use the holiday as an opportunity to spread your brand.
Submit your requirements form today and partner with EJET to take your St. Patrick's Day sales to the next level!