Halloween is a time of creativity and fun. It's a season when people embrace the spooky and the whimsical.
Every year, the demand for Halloween supplies grows. Retailers and consumers alike seek the latest trends and unique products.
China plays a crucial role in this market. As a leading manufacturer, it offers a vast array of Halloween supplies. Sourcing from China provides access to innovative and cost-effective products.
In 2025, the Halloween market became more exciting than ever. New trends and technologies are shaping the way we celebrate.
Whether you're planning a party or stocking a store, the right supplies make all the difference. Explore the top 10 best-selling Halloween supplies made in China for 2025. Read continues.
Halloween is one of the fastest-growing holidays worldwide. Each year, people spend billions on Halloween products.
According to the NRF's 2023 survey, total Halloween spending has reached $12.2 billion; 73% people participated in related activities.
Combining Halloween supplies with sourcing from China can greatly benefit your retail business.
Selling Halloween supplies can yield numerous benefits. Retailers experience a boost in sales during the Halloween season.
Halloween is a holiday that holds a universal appeal for people of all ages.
Children: They look forward to dressing up in fun and spooky costumes to go trick-or-treating.
Teenagers: enjoy more elaborate costumes or attend themed parties.
Adults: also participate in Halloween festivities, whether by hosting parties, decorating their homes, or dressing up.
This wide-ranging interest creates a substantial customer base for Halloween-related products and activities.
The different products available for Halloween ensure that there is indeed something for everyone.
Shoppers are constantly on the lookout for an assortment of items that suit their personal tastes and needs. This can include costumes and decorations to create the right mood. It also includes party essentials like themed tableware, snacks, and games.
The wide selection meets different preferences. This makes it easier for consumers to find what they are looking for.
More people want unique Halloween gifts and custom items. These gifts help individuals show their creativity and personal style.
The trend of personalization is growing. This gives businesses a chance to offer more specialized items that connect with customers.
China is now the top center for wholesale and manufacturing. It plays an important role in the global supply chain.
For retailers, wholesalers, and e-commerce businesses, sourcing from China is more than just getting products. It is about gaining an edge in cost, variety, and speed to market. Here are the key reasons why sourcing from China is so important:
Cost Efficiency and Scalability: Chinese manufacturers offer competitive production costs and can handle large orders, helping retailers meet high seasonal demand without overspending.
Variety Supplies: Suppliers offer a wide range of products. This includes classic decorations, trendy costumes, and new items. This helps businesses stock what customers want.
Customization and Global Logistics Support: Many suppliers offer private labeling, packaging customization, and integrated shipping solutions, ensuring products are market-ready for international sales.
Halloween is becoming more popular every year, and shopping habits are also changing. These trends show important opportunities for retailers and suppliers to plan better for the season.
Halloween shopping no longer happens only in October. 47% shoppers begin looking for costumes, decorations, and candy in September or even August. They want to buy early to make sure they get the best products before they sell out.
The early shopping trend shows that Halloween is growing into a long retail season, similar to Christmas. For businesses, being ready now is a key to success. Starting too late can mean missed opportunities and disappointed customers.
Halloween decorations are more popular than ever. People no longer focus only on costumes and candy. They now spend heavily on home and outdoor décor. From inflatable pumpkins and skeletons to themed lights and yard displays, decorations are a significant aspect of the celebration.
According to the latest retail data, decorations are now the second-largest spending category at $3.8 billion.
For retailers, this trend means more opportunities to stock creative and eye-catching products. With demand continuing to grow, decorations are now a core driver of Halloween sales.
The age group most excited about Halloween is 25 to 34 years old. These young adults are the biggest spenders on costumes, decorations, and events. Many of them enjoy hosting parties, decorating their homes, and buying matching costumes with friends or family.
This group is also extremely active on social media. They share photos of costumes, makeup, and decorated spaces, which inspires others to join in the fun. You can target this age group with trendy, Instagram-friendly products.
For businesses, focusing on 25–34-year-olds can be extremely profitable. They have higher disposable income compared to teenagers or younger children. By offering products that fit their lifestyle, retailers can capture the most enthusiastic and loyal Halloween shoppers.
Now that we know the main trends for Halloween 2025, let's look at hot supplies that are in high demand.
These products are popular with consumers and easy to source from China. Retailers who stock these items can meet early shoppers' needs and attract young adult buyers.
LED Face Masks
Character Masks
Wrapping Present Paper
Greeting Cards
Candy Jar
Halloween Straws
Hanging Ghost Decorations
Halloween Pajamas
Jack-O'-Lanterns
Candle Lights
Each item offers unique features, from decorations to costumes, that make Halloween shopping exciting.
LED face masks are one of the fastest-growing Halloween products in 2025. These masks light up with different patterns and colors, making them popular for parties, trick-or-treating, and night events. They are rechargeable, reusable, and safe for outdoor use. Young consumers love the futuristic look, and social media has made them go viral.
EJET Procurement has partnered with more than 1500 reliable local suppliers. By working with us, retailers can access verified suppliers, ensure bulk customization, and manage quality control easily.
We also coordinate logistics and shipping, making these high-tech masks market-ready for international sales in time.
Eye-catching and fun, perfect for parties and trick-or-treating.
Lightweight and comfortable to wear for long periods.
Available in many designs, suitable for both kids and adults.
They remain Halloween staples. They are affordable, easy to wear, and appeal to both kids and adults.
EJET Procurement can find factories that specialize in latex, PVC, and eco-friendly materials. This ensures a variety of options and custom designs.
Retailers can depend on EJET for managing orders, communicating with suppliers, and negotiating support, helping them excel in a competitive marketplace.
Allow users to dress as their favorite characters instantly.
Made of high-quality materials, comfortable to wear.
Suitable for all ages and party occasions.
Halloween is not just about costumes—it's also about themed gifting. Wrapping paper with spooky designs like bats, pumpkins, and witches is in high demand. Many families now exchange Halloween-themed gifts or prepare “boo baskets” for friends.
Chinese suppliers lead the market in bulk production of printed wrapping paper, offering eco-friendly and recyclable options. This trend makes wrapping paper a cost-effective but high-volume product for importers.
Versatile for gifts, party favors, and decorations.
Features bright colors and spooky designs that attract attention.
Lightweight, easy to store, and sellable in bundles.
Halloween greeting cards are gaining popularity in Western markets. Consumers enjoy sending spooky messages to family and friends. Cards with pop-up designs, 3D effects, and glow-in-the-dark prints are especially attractive.
With our services, you can secure high-quality, customizable seasonal collections with low risk and faster delivery.
Creative designs for sharing Halloween wishes.
Small and easy to carry, collectible items.
Often sold in sets, increasing overall purchase value.
Candy jars in pumpkin shapes or ghost themes are a Halloween best-seller. Families buy them for trick-or-treat events and home décor. Since candy consumption during Halloween is massive, these jars are an essential accessory.
Chinese factories offer plastic, glass, and ceramic products. Some options include LED or music features. Sourcing from China helps you save time, lower risk, and increase profits during the busy Halloween season.
Decorative and functional for holding treats.
Reusable and attractive designs increase festive appeal.
Encourage candy purchases, boosting seasonal sales.
Reusable and themed Halloween straws are trending among eco-conscious consumers. With designs shaped like bats, skulls, and pumpkins, they are popular for parties and events. Manufacturers can make them from plastic, stainless steel, or biodegradable materials.
Retailers benefit by selling straws in bundles or party packs, which increases average order value during the Halloween season. We provide one-stop service from procurement to packaging to transportation and delivery, saving you time and effort.
Fun, colorful, and themed with pumpkins, ghosts, or bats.
Safe, durable, and lightweight for kids.
Sold in packs, easy for retailers to promote and sell.
Ghost decorations are a Halloween classic. Hanging ghosts made of fabric, plastic, or inflatable materials are in high demand for both indoor and outdoor use.
Many models now include sound and motion sensors, making them interactive. Retailers can count on these products to drive repeat sales year after year.
Create a spooky atmosphere indoors or outdoors.
Lightweight, reusable, and easy to hang.
Motion attracts attention and enhances party décor.
Halloween pajamas are becoming a lifestyle trend. Families buy matching sets for children and adults to wear during October. Designs include pumpkins, skeleton prints, and glow-in-the-dark fabrics.
The pajama market is expanding quickly thanks to social media campaigns around “Halloween family looks.” Retailers benefit from ready-to-sell, high-quality pajamas that align with trending “Halloween family looks.”
Cozy, comfortable, and themed for the season.
Appeal to families and young adults for parties or bedtime.
Matching sets for kids and adults increase sales opportunities.
Jack-o'-lanterns remain one of the most iconic Halloween products. While people still use real pumpkins, plastic and LED versions dominate the wholesale market.
These lanterns are reusable, safe, and ideal for long-term decoration. Many lanterns now have timers, music, or color-changing lights. EJET makes sure retailers get these new products on time. This helps them maximize their seasonal sales.
Classic and festive, perfect for doors, windows, or yards.
Bright and reusable designs for multiple years.
Enhance the traditional Halloween atmosphere.
Candle lights with Halloween themes are a must-have for parties and décor. Flameless LED candles shaped like pumpkins, skulls, or witches are especially popular because they are safe and reusable. Creative designs, long battery life, and bulk customization options can lead this market.
With EJET's full-service support, retailers can easily offer high-margin candle sets or bundles. This helps them keep up with seasonal trends and reduce sourcing risks.
Create a spooky ambiance safely, especially LED versions.
Reusable and easy to place anywhere.
Complement other Halloween decorations, enhancing overall décor.
Halloween is one of the fastest-growing seasonal markets.. To succeed in this competitive industry, careful planning and strategic sourcing are essential.
Retailers and wholesalers must pay attention not only to product selection but also to supplier reliability, safety compliance, pricing negotiations, and logistics.
Verify Supplier Credentials
Check Product Safety and Compliance
Negotiate Pricing and Terms Carefully
Manage Logistics for Seasonal Demand
The following notes provide a comprehensive guide for anyone looking to source Halloween supplies efficiently and profitably.
Choosing a reliable supplier is the foundation of a successful sourcing strategy. Suppliers with strong credentials can provide high-quality products, timely deliveries, and professional service.
Verifying credentials reduces the risk of encountering scams or unreliable partners. This ensures your business operates smoothly during the peak Halloween season.
Look for verified suppliers on platforms like Alibaba, Made-in-China, or through sourcing agents.
Request references or case studies from previous international buyers to assess reliability.
Check the supplier's business licenses, certifications, and years of experience in producing seasonal or Halloween-specific products.
Avoid suppliers with inconsistent information, unclear communication, or unverifiable claims.
Work with trusted Chinese sourcing agents who have local supplier networks.
Product safety is critical, especially for items such as children's costumes, toys, or food-related products. Not following local rules can lead to fines, product recalls, or legal problems. This makes safety checks very important for any importer.
Consider these points:
Ensure products meet required safety standards, including EN71, CE, ASTM F963, or FDA regulations.
Ask suppliers for compliance certificates or test reports for each product.
Verify that costumes, decorations, and candy containers are age-appropriate and safe for consumers.
Stay updated on evolving safety requirements in your target market to avoid compliance issues.
Negotiation is essential to maximize profit margins and secure favorable deals. Clear communication about pricing, minimum order quantities, and payment terms helps avoid surprises during the seasonal rush.
When negotiating with suppliers, notice:
Discuss minimum order quantities (MOQ) and bulk pricing options to balance costs and inventory.
Confirm payment terms, shipping methods, and delivery schedules upfront.
Explore customization options such as branding, packaging, or color variations.
Include contingency plans for defective products or delays to protect your business during peak sales periods.
Halloween is highly seasonal, and timing is crucial. Effective logistics management ensures products reach retailers and online stores in time for the October peak. Delays can result in missed sales and lost revenue.
Factor in production lead times, transportation duration, and potential customs delays.
Choose the appropriate shipping method (air, sea, or express) based on urgency and cost.
Consider warehouse storage or FBA prep if selling on Amazon.
Halloween 2025 will become one of the biggest seasons yet. Three main trends drive consumer spending. First, people are shopping earlier than in October. Second, decoration sales are booming. Finally, there is a strong demand from the 25–34 age group. Retailers who prepare in advance can take full advantage of these shifts and secure higher sales.
We listed the top 10 best-selling Halloween products made in China. These include LED face masks, character masks, Jack-o'-lanterns, and candle lights. These products are affordable, customizable, and popular. They are essential for retailers and online sellers who want to meet seasonal demand.
However, sourcing directly from suppliers in China comes with challenges such as product compliance, logistics, and supplier verification. This is where a professional sourcing agent plays a vital role.
A trusted partner like EJET Procurement can maximize profits during this seasonal peak. Let's earn money on Halloween together. Contact us and get a free quote.
Costumes, decorations, and candy are always the top sellers. Recently, LED face masks and hanging ghost decorations have become especially popular due to social media trends.
Costumes and home decorations take the largest share of Halloween spending. They consistently account for more than half of total sales each year.
Sea freight is the most affordable option, usually between $1,500–$5,000 per container. Air freight is faster but more costly, averaging $5–$10 per kg.
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