Easter is a holiday to celebrate the resurrection of Jesus. People paint Easter eggs, decorate with Easter bunnies, gather for family meals, and exchange lily flowers to observe this great festival.
"Each year, Americans look forward to the celebration of Easter and the renewal of time and traditions with loved ones." said NRF President and CEO Matthew Shay.
Unlike fixed-date holidays, Easter falls on different dates each year. In 2025, Easter will be celebrated on April 20th. Uniquely, this Easter will be observed on the same day by Catholics, Protestants, and Orthodox Christians, making it an unprecedentedly grand occasion!
Easter is not just a time for giving gifts but also a festival of massive consumer spending. In 2023, Americans spent a record-breaking $24 billion to celebrate Easter. As a retailer, this is an opportunity you cannot afford to miss. Now is the time to research and source the best wholesale products, ensuring ample stock of top-selling items when Easter arrives.
Over the past month, we have consulted with dozens of experienced retailers, gathering invaluable insights and summarizing this article. To help you maximize profits during Easter 2025, this article will analyze Easter consumer behavior from 2024 and recommend the best wholesale products for next year. Let's get started.
Understanding Consumers from 2024
If you want to beat your competitors in Easter this shopping-driven holiday, you must fully prepare ahead and accurately predict which products will capture the interest of consumers. Based on data from the National Retail Federation (NRF) and Prosper Insights & Analytics, we will give you a deep understanding of how consumers celebrate Easter and how they spend during the Easter period.
Amazing Spending Power: $22.4Billion
With the economic recovery, U.S. consumer spending for Easter to celebrate has been steadily increasing. Although data shows that Easter consumer spending is expected to be $22.4 billion in 2024, down from a record $24 billion in 2023. But what if I told you that the 2024 Easter holiday is nine days later than 2023? Yes, the total amount looks to be down by $1.6 billion, but the trend is still as strong as a blowout.
This means one thing: Easter is the best opportunity for you to boost profits in April. Make sure you capitalize on it.
Spending Categories: Candy and Food
How do consumers celebrate Easter? It can be seen from the chart clearly. During Easter every year, consumers spend more money on clothing, candy, gifts, food, flowers, decorations, greeting cards, etc. The five largest categories are:
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Food($57.52B)
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Clothing($28.09B)
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Gifts($27.18B)
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Candy($24.78B)
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Flowers($12.49B)
As long as you source wholesale products based on these top five categories and sell them, I guarantee you can get the best Easter gifts on April 20th.
The Easter Bunny Visits Rain or Shine
Easter does not have a fixed date and can fall anytime between late March and mid-April. Due to this timing variation, weather conditions across the U.S. can differ significantly each year.
From the above table, we can see that clothing is one of the consumers most willing to buy products on Easter. About 49% of consumers planning to purchase new outfits for the holiday. Combining these experiences, Retailers should consider local weather conditions when stocking clothing for Easter.
According to the comparison data between 2024 and 2023, it can be found that in warmer regions, shorts and polo shirts saw increased sales; in frequent rainfall areas, there are higher demand for raincoats. Before sourcing apparel, analyze your region's weather conditions.
The Top 5 Products Planned Easter Purchases
After understanding consumer behavior and Easter spending categories, it is time to choose the products to appeal to customers. By analyzing consumers' Easter purchase plans for 2024, the top 5 products planned for Easter purchases in 2024 are as follows.
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Candy (89%)
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Food (89%)
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Gifts (62%)
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Clothing (49%)
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Decorations (48%)
While you can source products from various categories, we highly recommend focusing on items that align closely with Easter themes. For example, Easter candies, clothes featuring Easter bunnies or eggs, and festive decorations are all excellent choices. These products can be uniquely associated with Easter and will resonate better with consumers.
Best Wholesale Products to Sell on Easter 2025
China is famous for offering lower-cost and high-quality products, making it an ideal sourcing destination. Based on the top-selling Easter categories, here are some of the best wholesale products from China that you should consider sourcing.
1. Candy
Just like Halloween, Easter is incomplete without candy. Children love exchanging sweets during Easter, so making bulk sourcing of Easter-themed candies is a profitable choice. Popular options include bunny-shaped gummies and carrot-shaped candies. By sourcing from China, you can find a variety of high-quality and affordable candies to sell in large quantities.
2. Food
Easter is a time for family gatherings, and most American households will prepare special meals. Therefore, having enough food inventory is essential. However, food products with short shelf lives can lead to unnecessary waste. You should choose long-lasting and visually appealing food items such as carrots, bread, and cakes that perfectly fit the Easter theme. These foods are not only practical but also serve as attractive table decorations.
3. Gifts
Giving gifts to each other has become an important part of Easter traditions. Parents are always looking for the perfect gifts for their children. We recommend you consider stocking up on products like bunny tote bags, plush rabbit toys, and Easter eggs. These products are in high demand and can be sourced at competitive prices from Chinese manufacturers.
4. Clothing
Clothing is another top-selling category during Easter. While apparel choices should be based on the climate of different regions, some universal clothing items are always in demand. T-shirts, dresses, and pajamas with Easter designs are better choices. These products are safe investments as they remain relevant regardless of weather conditions.
5. Decorations
In the days leading up to Easter, most Americans will decorate their homes for the holiday. Some of the great decorations like Easter wreaths and bunny figurines. Since home decor plays a crucial role in the holiday spirit, these products will attract a wide range of buyers.
Working with China and China Sourcing Agents
All of the above products can be sourced from the Chinese largest wholesale platform, Alibaba. Alibaba provides cost-effective and high-quality products to global retailers, it is an essential platform for sourcing Easter products.
For those new to sourcing from Alibaba or unfamiliar with China sourcing, working with a sourcing agent can be beneficial. We highly recommend EJET Procurement, a sourcing agency with 18 years of experience in the industry. EJET offers a comprehensive supply chain network and expert procurement services, ensuring retailers get the best products at competitive prices.
If you want to know more about the services and advantages of EJET Procurement, please visit us！
Start Sourcing Your Easter 2025 Products Now!
Easter 2025 is set to be a massive shopping event. By analyzing consumer trends and sourcing the right wholesale products, you can maximize your profits. Start planning your sourcing strategy now to ensure you have top-selling Easter products in stock.
If you need more information or sourcing services, submit a request today!
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