Top 5 Best Wholesale Products to Sell on Mother's Day 2025

Mother's Day is an annual holiday celebrated in the United States on the second Sunday in May. In 2025, this date is May 11th. Popular observances include holiday cards and gift giving, churchgoing often accompanied by the distribution of carnations, and family dinners.

For retailers, Mother's Day remains one of the strongest seasonal drivers for wholesale and retail sales in the United States. With 84% of adults planning to celebrate in 2025, total spending is projected at $33.5 billion, the second-highest on record. And celebrators will average $254.04 per person on gifts and experiences, underscoring the opportunity for wholesalers who can meet demand across both classic and on-trend categories.

In this ultimate guide, we will begin with an in-depth look at NRF and Bluebook's consumer insights and market dynamics, then unveil the top five wholesale products aligned with those insights, complete with sourcing strategies to maximize your Mother's Day 2025 margins.

The Mother's Day Market Landscape

Record-Level Spending and Participation

• Total Spend: Consumers are expected to shell out $33.5 billion on Mother's Day 2025, just below the all-time high of $35.7 billion in 2024.
• Celebration Rate: A remarkable 84% of U.S. adults plan to honor moms this year, making Mother's Day one of the most universally observed retail holidays.
• Per-Person Average: At $254.04 per shopper, this marks the second-highest per-person spend in survey history, behind only last year's peak of $274.02.

Top Gift Plans by Popularity

While moms may claim "it's the thought that counts," savvy shoppers know that planning a special outing or sending a bouquet of flowers or a handwritten note can go a long way toward making her feel special.

A record three-quarters of those celebrating Mother's Day plan to send flowers, and spending on a Mother's Day dinner or brunch is also reaching new highs.

So, pick up some mums for your mum, write a heartfelt note, and book a spa day or brunch reservation to celebrate the special people in your life this Mother's Day.

• Flowers: 74%
• Greeting Cards: 74%
• Special Outings (dinner/brunch): 59%
• Jewelry: 40%
• Personal service: 32%
• Electronics: 21%

Top Gift Categories by Spending

• Jewelry: $7.0 billion
• Special Outings & Experiences: $5.9 billion
• Electronics & Gadgets: $3.5 billion
• Flowers: $3.2 billion
• Personal Service: $2.9 billion
• Greeting Cards: $1.1 billion

Consumer Motivations

NRF reports that 48% of shoppers prioritize gifts that are "unique or different," while 43% seek items that "create a special memory," driving demand for personalized and experiential products. The blend of classic essentials and bespoke offerings makes Mother's Day an ideal occasion for wholesalers to diversify their product lines.

Why Wholesale for Mother's Day?

1. High Velocity & Predictability: With clear year-over-year spending trends and participation rates, wholesalers can forecast demand and optimize inventory.
2. Wide Product Spectrum: From perishable flowers and greeting cards to durable goods like jewelry and home décor, Mother's Day spans multiple price points and SKU types.
3. Customization Premiums: Personalization (engraving, monogramming, bespoke packaging) commands higher margins and taps into the more than 48% of buyers seeking unique gifts.
4. Bundling Opportunities: Combining complementary items (e.g., spa candles with greeting cards, jewelry in gift boxes) increases average order value and simplifies ordering for retailers.
5. Brand & Channel Flexibility: Products can be sold across marketplaces, specialty boutiques, department stores, and D2C websites, each with wholesale-friendly ordering requirements.

Top 5 Best Wholesale Products to Sell on Mother's Day 2025

1. Fresh Bouquets & Lifelike Artificial Flowers

Why It Works:

74% of shoppers will give flowers to mothers, spending a total of $3.2 billion on blooms in 2025. For flowers, fresh bouquets remain timeless, while high-quality silk or preserved arrangements meet the growing demand for keepsakes.

Wholesale Sourcing Tips:

• Partner with pre-vetted growers in Yunnan and Fujian, China, for bulk fresh stems at competitive FOB prices.
• Secure OEM suppliers of silk stems with realistic textures(ideal for retailers targeting year-round decor).

Value-Add Bundles:

Include bud vases, greeting card slots, or branded ribbon ties to differentiate your offering.

2. Greeting Cards & Personalized Note Sets

Why It Works:

Also chosen by 74% of shoppers, greeting cards account for $1.1 billion in spending. Personalized stationery and boxed note sets tap into the desire for unique, heartfelt messages.

Wholesale Sourcing Tips:

• Collaborate with specialty printers offering foil stamping, letterpress, and die-cut designs.
• Stock bulk boxed sets (e.g., 10–20 cards per box) with customizable messaging inserts.

Customization Options:

Offer retailers drop-ship printing of names or dates directly on card fronts.

3. Jewelry & Custom Engraved Pieces

Why It Works:

Jewelry leads in spend at $7.0 billion, with 44% of shoppers planning to purchase jewelry gifts in 2024, and growth expected into 2025. Personalized lockets, nameplate necklaces, and birthstone rings resonate strongly. Jewelry sells well all year round, not just on Mother's Day. Here's a guide to reselling jewelry(How to Buy Wholesale Jewelry Supplies to Resell in 2025?).

Wholesale Sourcing Tips:

• Engage Chinese OEM/ODM partners for sterling silver and 14k gold-plated pieces with low minimum order quantities (MOQs).
• Validate the supplier's engraving capabilities and turnaround times, this is the key for last-minute orders.

Premium Packaging:

Offer velvet jewelry pouches or branded gift boxes to enhance perceived value.

4. Spa & Beauty Gift Sets

Why It Works:

Spa and beauty items (bath bombs, scented candles, essential oils) appeal to 17% of Mother's Day shoppers seeking personal pampering. Bundled kits mimic spa experiences at home, aligning with the $5.9 billion spent on experiences.

Wholesale Sourcing Tips:

• Source from FDA-registered manufacturers of natural, cruelty-free ingredients.
• Stock pre-assembled sets or offer "mix-and-match" bulk components (candles, scrubs, masks).

Themed Kits:

Curate "Mom's Retreat," "Self-Care Sundays," and "Relaxation Ritual" collections—each with coordinating packaging.

5. Personalized Apparel & Accessories

Why It Works:

18% of celebrators plan to buy apparel or accessories, with demand for custom mom-themed tees, scarves, and tote bags on the rise. These items leverage the unique-gift motivation (48%) and memory creation (43%).

Wholesale Sourcing Tips:

• Partner with OEM textile printers offering DTG (direct-to-garment) and screen printing for low MOQs.
• Carry eco-friendly fabrics (organic cotton, bamboo blends) to appeal to sustainability-minded shoppers.

Customization:

Provide blank or semi-custom items with on-demand printing of names, dates, or bespoke graphics.

How EJET Procurement Helps Your Mother's Day Success

At EJET Procurement, we understand that global sourcing should be a competitive advantage, not a challenge.

For 20+ years, we've empowered brands to deliver exceptional Mother's Day assortments with confidence and efficiency.

With 20+ years of China sourcing expertise and a network of pre-vetted suppliers, we deliver:

1. Comprehensive Sourcing: From floral growers to textile and jewelry manufacturers, we vet quality, negotiate pricing, and manage MOQs.
2. Custom & OEM Solutions: Enable engraved jewelry, printed greeting cards, spa-set curation, and apparel decoration—no project too bespoke.
3. End-to-End Logistics: Multi-stage inspections, consolidation, Amazon FBA prep, and door-to-door shipping ensure on-time, compliant delivery.
4. Cost & Process Optimization: Leverage digital procurement tools and credit support up to 120 days for seamless cash flow.

Final Words

Mother's Day 2025 offers a near-record $33.5 billion opportunity, driven by the enduring popularity of flowers, cards, jewelry, and the growing appetite for personalized and experiential gifts.

If you focus on your wholesale business on the top five product categories: flowers, greeting cards, custom jewelry, spa & beauty kits, and personalized apparel, you can get large margins.

Partner with EJET Procurement to streamline sourcing, ensure product quality, and capture the shoppers' hearts (and wallets) on Mother's Day.

Ready to elevate your Mother's Day offerings? Contact us and submit your needs to get started!