Top 10 Trending Summer Products to Sell Online 2025

Every summer brings new trending products, and 2025 is no exception. According to Zipdo, the global summer apparel market is projected to reach $300 billion and family spending more $2,000 per household on average! Meanwhile, online shopping contributed a lot to these sales. So, what are the bestselling summer products to sell online in 2025 is becoming the most concerning issue for worldwide retailers and wholesalers.

But if you wholesale source products just by guesswork, it may cause problems. Fortunately, as professional sourcing agents, we have 20 years of experience in China sourcing. We will uncover the top 10 trending summer products to sell online by digital real-time insights. Let's dive in!

How to Find Trending Summer Products?

First, let’s take a look at how to discover summer bestsellers. There are three methods, and actually not difficult.

If you want to go straight to the trending products, please see the next section.

Social Media

Instagram is the trend vane, and any trendy and cutting-edge products will become popular through the influencer effect on this platform. You can search hashtags like #summerproducts and #summervibes to understand what's trending. Besides, don't forget TikTok, this is a treasure for uncovering hot, too.

Google Trends

Google Trends is a traditional way to understand product popularity. You can gain summer product trends by searching terms like "waterproof bag" or "beach bag". Besides, this tool can also offer term comparison to help you optimize.

E-commerce Platforms

Make full use of the platform like Amazon, eBay, or Alibaba, where you sell your products, because this is the most direct way to provide information. You can browse trending lists, user reviews, and bestseller ranks to dig into marketplace data.

What are the Top 10 Trending Summer Products to Sell Online in 2025

It’s time to get to the point. The following products that combine functionality with fun are expected to be the summer trends:

• Waterproof Bag

• Beach Towels

• Beach Shovel

• Swimsuits

• Pool Supplies

• Sunglasses

• Flip flops

• Women Shorts

• Water Toys

• Pet Hat

Beach Products: 5 Popular to Sell for Summer

Waterproof Bag

The waterproof bag is a summer essential, one of the hottest products. This is because the beach bag really makes a practical and stylish combination.

According to Google Trends and Amazon Seller Rank, interest in waterproof bags is still increasing rapidly. And VMR's report said, North America is the region with the largest demand for waterproof bags overworld. Revenue was valued at USD 1.2 billion in 2024 and is estimated to reach USD 2.0 billion by 2033, growing at a CAGR of 6.5% from 2026 to 2033.

Beach Towels

Search trends over the years show that beach towels must reach their peak popularity in the summer. Wholesale sourcing and reselling beach towels is beneficial for both customers, retailers. For buyers, this product provides comfort and fashion when they are soaking up the rays on the beach. For online sellers, beach towels are not only currently trending but also have potential for customization and private labeling.

Beach Shovel

With the exciting economy, parents are more willing to pay a premium for Children's toys. The beach shovel is one of the most popular products in summer 2025. According to Amazon, beach set sand toys, including beach shovels, are the best beach toys.

Swimsuits

Swimsuits, no introduction too much, a timeless summer bestseller. You just need to know that the new trends are one-piece suits with UPF protection and retro high-waist bikini sets were popular styles in summer 2025.

Pool Supplies

There are clear signs that the popularity of pool supplies is beyond imagination: pool supplies research rocketed by over 200% from April through July worldwide. We suggest you sell for bundles, such as inflatable loungers, floating drink holders, swim toys, and mini pool accessories.

Fashion Items: 5 Trending Summer Products

Sunglasses

Data based on Global Growth Insights, the polarized sunglasses market size was USD 6,032M in 2024 and is projected to reach 6,439M in 2025. At the same time, the U.S. market holds a dominant share of approximately 40%. When the sun is strongest, you should sell him in summer. We think retro and oversized sunglasses have excellent potential.

Flip Flops

Flip flops are an indispensable product of summer fashion. Sourcing them can guarantee the sales and profits of your store. With its easy production process, you can make private label and bundle packaging with other trending summer products such as swimwear.

Women Shorts

Women's shorts are a dark horse this summer because Gen Z and millennial shoppers love them very much. We find the sale of shorts with elastic waists and neutral colors increased quickly. It's a nice choice when sourcing summer products from China.

Water Toys

Water toys, including water guns, dog sprinklers, water tables, etc, have high visibility in influencer content on Instagram. Strong influencer effect decides this product will be popular over your expectations.

Pet Hat

Pet products are the highest premium after children's and women's products. And pet sun hats have become the fastest-growing niche of accessories on Etsy in 2024. So we expect this product will continue to bestsell for at least years with great margins.

Where to Source Bestselling Summer Products?

Recently, China has remained the best destination for product sourcing. EJET Procurement helps you source trending products directly from China with confidence, whether you are e-commerce sellers, D2C brands & retailers, or wholesalers & importers. Here are the reasons why you should source from China with EJET.

Price

China offers highly competitive prices due to large-scale production and strong supply chains. Large-scale production reduces the manufacturing cost of a single product. Strong supply chains reduce the shipping cost and time.

As a China sourcing expert, EJET Procurement has our own supplier network with over 3,000 reliable factories to monthly new products 1,000+. This is very helpful for you to follow the trend of summer products.

Quality

Just like "Made in China "and "Made in PRC", there are different quality standards in the diver region.

If you have high standards for trending products, EJET can help. Our 100+ sourcing experts will strictly inspect your orders, including pre-purchasing, during production, and pre-shipment. We can promise your products with 100% quality assurance.

Delivery

Everyone knows that speed and reliability are important for seasonal products sourcing. Exactly, the global logistics system of China is overall. But you still may meet trouble like customs clearance leading to delivery being late.

Don't worry, EJET offers freight forwarding service; our long-term experience lets us handle every shipping problem easily. Besides, we have Amazon FBA Prep service, too.

Ready to Boom Your Summer Sales with EJET?

Partnering with EJET Procurement, we don't just help you in product sourcing, we also offer additional services like product branding, product development, etc.

Let's create a bigger success this summer together! Tell us your need and submit the form.

FAQ

Q1: What is the Most Selling Product in Summer?

A: The trending summer products in 2025 include waterproof bags, swimwear, sunglasses, flip flops, water toys, and so on. Reading the guide to know more details.

Q2: How to Find Trending Products to Sell?

A: The best ways to find bestsellers are through social media like Instagram & TikTok, using marketing monitor tools like Google Trends & AMZScout, tracing e-commerce bestselling ranks like Amazon & Alibaba. All right, hiring a sourcing agent like EJET Procurement can maximize efficiency.

Q3: Where Do I Source Waterproof Bags to Sell?

A: Wholesale sourcing from China and reselling is seen as a business with much profit. You can visit the China trade fairs or browse Chinese e-commerce platforms to find reliable suppliers. You can also get help from EJET if you need.