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China is the biggest manufacturer of toys, producing approximately 70% of toys worldwide. In 2024, China exports $39.87 billion toys, making 80 percent of toys and 90 percent of all Christmas goods sold in America.
So, wholesale toys from China offer large profit potential for global retailers, online shop owners. Meanwhile, there are some uncontrollable factors like tariff changes to deal with. As professional sourcing experts with 20 + years of experience, we write this blog to explain everything you should know about wholesale toys from China.
China has several toy manufacturing factory groups and trade markets. Different markets offer diverse product categories, qualities, and prices. You'd better make comprehensive preparations to decide the best place for you. Here are some recommendations.
Yiwu is known for its International Trade City, which is the largest wholesale market for small commodities worldwide, attracting reliable Chinese manufacturers and global buyers.
Plush Toy
Baby Toy
Wooden Toy
Electronic Toy
• Flexible MOQs: Most suppliers support low MOQs of 50 units.
• Affordable Price: Products from Yiwu are usually of high quality and low wholesale price.
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Compared with Yiwu, which has been developing independent small commodities for a long time, Chenghai is a designated toy manufacturing base by the Chinese government. So you can enjoy more policy support when wholesale sourcing toys here.
Electronic toys
Educational toys
Plastic Toys
Plush toys
• Set up many toy showrooms.
• Enjoy the support of Policy.
The HKTDC Hong Kong Toys and Games Fair is the largest trade show in China, with over 2,000 global exhibitors and 40,000 visitors. Attending this China Fair, you can find high-quality products and suppliers from traditional to smart.
Smart Toy
Plush Toy
Pet Toy
• Large scale and the latest trendy products.
• Convenient for international communication.
While China's strong manufacturing industry brings economies of scale and stable supply chains for toys, it also has some challenges. With our China sourcing experience, we summarize a step-by-step guide to help you find suppliers.
Like running every wholesale business, you should define your toy niche at first. Whether you resell plush toys, baby toys, or outdoor toys, please understand your target customers and market needs before wholesale sourcing. Once you import the wrong products, you will get unnecessary losses.
Online research is the most affordable and convenient way to search for information in the Internet era. When importing toys from China, it's recommended to browse Chinese localized sites, such as Alibaba, Made-in-China, or 1688. By these e-commerce platforms, you can draw a potential supplier list with manufacturer ratings, certifications, product quality, delivery speed, etc.
After all, there are many online frauds nowadays, so it isn't enough to just read the reviews on the Internet. You must communicate directly with potential suppliers to verify their real credentials.
Tips: Prioritize suppliers who provide customer reviews or testimonials.
Requesting samples is the best way to test a manufacturer's capabilities and product quality, as you can touch and experience toys in person. Remember to test the size, material, packaging, craftsmanship, etc of samples before wholesale sourcing toys from China.
The last and most important step. Please clarify the toy's specification, wholesale price, delivery time, supplier responsibility, and others during negotiation and the legal contract.
Here is the full guide about sourcing from China.
Compliance management: For toys, the chemicals, lead, small parts, electrical safety, flammability, and sharp edges are the important factors to meet safety standards. Read more like CPSIA to ensure product compliance.
Quality control: Only sufficient quality can pass customs. We advise you to inspect quality with multi-stage and random batch tests to identify issues before wholesale sourcing.
After authoritative research and discussions with toy retail industry leaders, we find the following five toys are the trending products in 2025.
Plush toys are still the hottest and most reliable categories in wholesale toys, especially sourcing plush stuffed animal toys from China. Data based on Fact.MR and GVR, the global stuffed and plush toy market size is $10.2B in 2024 and is expected to reach $19.8B in 2034. Meanwhile, the market in China accounted for the revenue share of 26.98% in 2023.
For a wholesaler, the broad appeal, easy customize, high margins, and sales of Plush toys make your business stronger.
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This is a new niche with high development, including rattles, soft mats, teething rings, and so on. Because strong demand for safety and interest, baby toys always have high margins. There is an excellent opportunity for wholesalers to buy in bulk from China and resell them if you can find a reliable supplier.
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As parents pay more attention to their children's IQ growth, the educational toys market reached a new record. Puzzles, STEM kits, and interactive toys are all great items to sell.
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Different from other products, Wooden toys are popular for sustainability concerns and long-term durability. We believe this niche with a reliable supplier offers low-lead paint, non-toxic glue items can make you successful.
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Outdoor toys get popular rely the Summer Holiday 2025: Sand toys and water toys have unparalleled and significant appeal for Western European and North American kids in summer. Take advantage of this opportunity before back-to-school season begins.
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EJET Procurement provides all-in-one sourcing agent solutions to help your business more safely and smoothly. With over 100 China sourcing experts, we promise 100% quality assurance. Here is how we help you wholesale toys.
• Market Guide: We have our own supplier system and product selection team. Our team can offer market guidance in popular trend tracking, suitable category choosing, and growth region identifying.
• Supplier Negotiation: Rich experience and strong supply chain make us choose suppliers easily. We can help you find stable and reliable suppliers with high-quality and low-cost toys.
• Quality Inspection: 100% quality assurance is our promise. We will follow your orders in the full process with multi-stage including pre-purchasing, during production, and pre-shipping inspections.
• Safety Compliance: We always pay attention to the quality standards and customs regulations of each country to ensure your products can be delivered on time, even if toy safety regulations are complex.
• Cost Savings: Cost savings is the most concerning point in wholesale sourcing from China. We can reduce your cost by expert consultation, dynamic inventory, integrated orders, etc.
Wholesale toys from China remain a profitable opportunity. Are you ready to start your resell business? If you want to learn more information or partner with EJET, just get a free quote and tell us your needs.
A: There are three common solutions to wholesale products. Firstly, visit trade markets or attend China fairs; Secondly, order directly on e-commerce; Thirdly, hire a sourcing agent to enjoy end-to-end services.
A: All right, tariffs around the world are changing. Such as 0-20% from China to the US and 0-15% to the UK now.
A: There is no best, only the most suitable for you. You can choose Alibaba, DHgate, Made-in-China, EJET Selection, etc, according to your needs.
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