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The Canton Fair is a must-visit event for global business professionals. It is one of the largest trade shows worldwide.
October 2025 promises an exciting session with diverse exhibitors. Attendees can explore a vast array of products and innovations.
When you enter the China Import and Export Fair (Pazhou) Complex, you walk into a space that is 1.55 million square meters.
So it's easy to be overwhelmed. Understanding how to visit the Canton Fair is the first step to success. This guide will help you navigate the event with ease. Let's get it.
The Canton Fair (officially called the China Import and Export Fair) is the largest trade show in China.
This 138th event is an opportunity to interact directly with manufacturers and suppliers. This exhibition is widely regarded as a barometer of China’s foreign trade and a key gateway for global businesses to access Chinese suppliers. So, it attracts exhibitors and buyers from around the world.
In short, the Canton Fair is the best trade show if you want to import from China in bulk, whether you’re a retailer, wholesaler, or brand owner.
Anticipate a comprehensive experience at this dynamic event. It offers unparalleled insights into the global trade landscape.
The Canton Fair is held twice annually in spring and autumn. The 138th Canton Fair is scheduled to open on October 15th, 2025, spanning three weeks.
This trade show operates in three phases, each focusing on specific product categories. It's essential to know these stages for efficient planning. You can choose to visit phases that align with their business needs.
Phase 1(October 15th to 19th): Consumer Electronics and Information Products, Household electrical appliances, Spare parts, Lighting Equipment, Electronic and electrical products, Hardware, Tools.
Phase 2(October 23rd to 27th): General ceramics, Household items, Kitchenware & tableware, Weaving, Gardening products, Home decorations, Festival products.
Phase 3(October 31st to November 4th): Home textiles, Carpets & tapestries, Clothes, Underwear, Sports and casual wear, Cases and bags, Pet Products & Food, Toiletries, Toys.
If you want to get the most from your visit, please arrange a time in advance.
You might wonder if traveling to the Canton Fair 2025 is a good idea. Let’s talk about what you can get from this huge event in China. The fair is not just a place to see products. It is a gateway to new opportunities for you and your business.
Attending the Canton Fair is highly valuable for businesses targeting the Chinese market. It offers extensive networking opportunities and direct access to manufacturers.
The Canton Fair is the largest trade fair in China, showcasing millions of products across every industry. You can explore everything from consumer goods to industrial machinery in one place.
Exhibitors present their latest product launches, technologies, and designs, giving buyers early insight into global market trends.
The fair attracts leading Chinese manufacturers and global suppliers, ensuring buyers connect with reliable partners and access high-quality sourcing opportunities.
Face-to-Face Communication
Scale Unmatched and Product Variety
Access to Latest Trends and Innovation
Top-Tier Suppliers Wideworld
Overall, the Canton Fair enriches your trade knowledge, improves sourcing strategies, and helps build enduring business relationships. Consider it a worthwhile investment for future growth.
The Canton Fair takes place in Guangzhou. This is a major city in southern China, easily accessible. Known for its vibrant business environment, it serves as an ideal location for the trade show.
The Canton Fair Complex is in Pazhou, a bustling area of Guangzhou. Specifically, it is held at the China Import and Export Fair Complex.
To get to the Guangzhou International Convention & Exhibition Center(Aliases), you have several local transportation options. Taxis, buses, and metro services are widely available, ensuring a convenient journey to the fair.
Book your flights to Guangzhou early to secure the best rates. Direct flights from major cities are plentiful, ensuring connectivity.
Remember to check visa requirements. Ensure you have all necessary travel approvals before departure.
Guangzhou's metro system is efficient and well-structured. It connects directly to the fair complex, offering a stress-free travel option.
Taxis are also abundant. However, familiarize yourself with common routes to avoid overcharging.
Airport transfers are straightforward in Guangzhou. Pre-booking a shuttle service is convenient, reducing potential hassles. Choose a service with clear drop-off and pick-up points to streamline your arrival and departure from the Canton Fair.
Here are some tips to simplify commuting:
Consider staying near the fair complex
Utilize public transport schedules to plan your trips
Explore shuttle services specifically for the fair visitors
If you don't want to waste too much energy on this, EJET Procurement's expert team is dedicated to serving you.
Preparation is essential for a successful Canton Fair visit. Start by organizing your travel and business documents early.
Being well-prepared can enhance your experience and increase your chances of success. Gather everything from travel essentials to strategic planning tools.
Getting your travel documents ready is very important. You need a visa to enter China and go to the fair. The official invitation is the most important paper. Here are some tips for the document.
Don't forget to register for the fair. Upon registration, you'll receive a buyer badge and an invitation letter, which are important for entry. Without it, you cannot start your visa or get your buyer badge.
Ensure you print them out and carry them with you at all times during your visit. Start your registration and invitation early. This gives you more time and helps you avoid last-minute stress.
Your passport must be valid for at least six months. Additionally, you'll need a Chinese visa suitable for attending the fair. Plan your visa application in advance to avoid any last-minute hurdles or delays.
Prepare essential business tools and documents. These will help you network effectively and manage your transactions. They facilitate smoother communication and increase your credibility.
Here is what you should bring:
Bring both paper and digital business cards. Some suppliers like paper cards, others want digital ones. Put your name, job, company, email, phone number, and WeChat or WhatsApp ID.
Take brochures and sourcing lists. Show your company, what you buy, and how much you buy. Also, both paper and digital.
Bring a light shoulder bag or folder. Use it to carry papers, catalogs, and supplier materials.
Having forms ready can streamline negotiations and order placements.
Pack a notebook or sticky notes for taking notes. These help you sort supplier brochures and cards.
In today's digital age, connectivity is key. Bring digital tools to stay informed and connected during your visit.
Leverage technology to enhance your fair experience. From communication apps to translation tools, each plays a vital role.
Recommended digital preparations:
Canton Fair Official App
Mobile Payment Platforms
Translation & Navigation Apps
VPN
Local SIM or eSIM
The Canton Fair official app is a valuable resource. It provides real-time updates and helps you navigate the fairgrounds efficiently. Download it beforehand to familiarize yourself with its features and benefits.
WeChat is widely used in China. It's essential for instant messaging and connecting with local contacts.
Ensure you create an account and set up your profile before your trip.
Mobile payments are common in China. Set up platforms like Alipay or WeChat Pay for convenient transactions. This preparation will simplify your purchasing and ensure a smoother overall experience.
Install translation apps to overcome language barriers. They can assist in understanding product details and communicating with exhibitors.
Navigation tools will also help you find your way around the fair complex efficiently.
Accessing some websites in China may require a VPN. Choose a reliable service to maintain internet access. Set it up before you leave to ensure seamless browsing during your trip.
Stay connected with a local SIM or eSIM. These provide local data service for internet access and calls. Purchase them in advance or upon arrival at Guangzhou for convenience.
When you visit the Canton Fair, you spend hours walking through huge exhibition halls. Your attire should be professional yet comfortable for the long days at the fair. The right attire and essentials can significantly enhance your experience.
Select comfortable shoes for the event. Extensive walking is inevitable, so your footwear should provide adequate support. Pair them with lightweight clothing to stay comfortable throughout the day.
Keep your luggage light for convenience. Opt for essentials only to minimize load and simplify transit. A manageable bag is ideal for navigating crowded fair venues with ease.
Carry plenty of business cards. Present your card with both hands when you meet suppliers. This shows respect and professionalism.
Charge all your electronic devices the night before. Pack a power bank to keep your phone or tablet charged throughout the day.
Tip: The Canton Fair complex is huge. You might walk several miles each day. If you want a Canton Fair on-site guide, EJET Procurement is the right choice. We have never missed the Canton Fair in the past 20 years.
The Canton Fair can feel overwhelming at first. With thousands of booths and endless aisles, you need a plan to make the most of your visit. A smart strategy helps you save time and energy.
Study the fair layout before you arrive. Download the official map from the Canton Fair website or app. Mark the zones and booths you want to visit.
Research exhibitors in advance. Identify potential partners and note their booth locations. Having an itinerary helps you stay on track and ensures you don't miss important meetings.
Allocate time wisely to see more vendors. Prioritize high-interest booths, and allow time for unexpected discoveries. Effective time management enhances your productivity and fair experience.
Note: The Canton Fair covers multiple phases and product zones. If you would like a specific map or supplier directory, contact us for it.
Understanding Chinese business culture and communication is crucial. Respecting local customs fosters positive connections. This can also help you avoid scams.
Awareness of cultural etiquette ensures smooth interactions. It builds bridges and establishes lasting business relationships.
Etiquette considerations:
Business Card Etiquette: Exchange business cards with both hands. This gesture shows respect and is a common practice in Chinese business culture. Always take a moment to study a card given to you before putting it away.
Language Tact: Be mindful of language and communication styles. If language barriers exist, simplify your speech. Avoid slang and nuances that may be confusing. Clear and respectful communication is vital.
Scam Awareness: Stay aware of potential scams. Be cautious in negotiations and verify credentials. Avoid offers that seem too good to be true and protect your interests.
Tip: Approach the fair with an open mind. Respect cultural differences and invest time in building trust. This leads to better business results.
Getting your buyer badge is your ticket to the action at the Canton Fair. All attendees must complete an online application to receive their buyer badge.
Whether you are a first-time visitor or a regular, you need to follow the right steps to make sure your registration goes smoothly. Let’s break down what you need to do.
If this is your first time at the Chi fair, you might feel a bit overwhelmed. Don’t worry! The process is simple if you follow each step.
Start by visiting the official Canton Fair website. Create your account and fill in your personal and company details. You will need to upload a passport-style photo. After you finish, you will get an e-invitation. This invitation is very important. You need it for your visa and for badge collection.
The invitation is your golden ticket. You must have it to apply for your visa and to register for the fair. Make sure your name on the invitation matches your passport.
Most buyers need a business or trade visa to enter Canton. Use your invitation to apply at your local Chinese embassy or consulate. The process usually takes 5-10 business days. You will need your passport, invitation, and hotel or flight details.
Once you land, you can take the metro, taxi, or a free shuttle bus from your hotel to the fair venue. Metro Line 8 stops right at the fair complex, making it easy to get there.
Head to the Buyer Registration Center at the Pazhou Complex. The staff will check your documents and give you your buyer badge. You can pick up your badge 1–2 days before the fair starts or on the opening day.
Bring these documents:
Your original passport
Your invitation (printed or on your phone)
The QR code or confirmation from your online registration
Tip: Register online early. This saves you time and helps you avoid long lines at the venue.
If you have attended the Canton Fair before, the process is even easier for you. Simply log in to the system, confirm your details, and renew your buyer badge.
You can use the express lane at the registration center. Bring your old buyer badge, your current passport, and your new invitation. The staff will verify your details and issue your new badge quickly.
If your company or personal information has changed, update it online before you arrive. This helps you avoid any problems at the counter.
Your buyer badge is valid for multiple sessions. If you keep your badge safe, you can use it for future fairs. Just remember to update your registration and get a new invitation each time.
Note: Always bring your invitation and passport, even if you are a regular. The staff will check these before giving you your badge.
Obtaining a Chinese visa is crucial for attending the Canton Fair. Start the process early to avoid any last-minute issues. Visit the Chinese Embassy's website for specific visa requirements. Completing this process ensures you have the legal permissions needed.
A visa requires an invitation letter from the Canton Fair. This document is a vital component of your visa application.
Ensure that your invitation letter is valid and corresponds to your travel dates. Double-check all necessary documents for accuracy before submission.
Applying for a visa involves several steps. Visit the Chinese Embassy or Consulate responsible for your region.
Begin gathering required documents well ahead of your trip. Essential steps include:
Completing the visa application form.
Submit a recent passport-sized photo.
Providing proof of travel and accommodation.
Securing these documents in advance will ease the application process.
Smooth processing ensures you receive your visa on time. Here are some tips to avoid delays:
Submit well before your planned travel.
Double-check all submitted documents for completeness.
Clearly follow the instructions from the consulate.
Prompt action and thorough preparation minimize potential application hitches.
Are you planning your trip to the Canton Fair? You might feel excited but also a little nervous.
EJET Procurement provides a wealth of resources for Canton Fair attendees. Our services enhance your visit efficiency and success.
Utilizing EJET's expertise can transform a daunting trip into a streamlined experience. We offer guidance and support through every stage of your visit.
Before you travel to China, you need a plan. EJET helps you prepare for a productive trip. Our team provides market research, supplier background checks. We will help you set clear goals for your trip and itinerary planning to ensure you meet the right partners.
If needed, we also assist with hotel booking, transportation arrangements, and visa support, saving you time and minimizing travel stress. Whether you want a comfortable hotel or a business hotel, we can provide the best according to your budget.
With everything organized in advance, you can focus on your sourcing objectives instead of other factors.
During your onsite visit, EJET ensures you maximize your time at the Canton Fair. Our professional team assists in navigation and supplier meetings.
We remain accessible for any queries or adjustments to proactive support, aiming for a seamless experience.
Key services include:
Market Visit and Venue Navigation: Wholesale markets and trade fairs in China can be overwhelming, with thousands of booths and suppliers. We help you navigate efficiently, highlight the right sections for your products, and introduce you directly to verified suppliers.
Live Interpretation and Negotiation Assistance: Clear communication is critical for success. Our bilingual sourcing experts provide real-time translation during meetings and negotiations, ensuring nothing is lost in language barriers. We also coach you on local negotiation strategies to help you secure better terms.
Expert Sourcing Advice and Strategy: While walking the market or visiting factories, our experts provide instant evaluation of product quality, price competitiveness, and supplier reliability. This helps you make confident decisions on the spot and avoid costly mistakes.
City Tour and Local Insights: Building strong business relationships in China often involves cultural connections. We can arrange local tours, dining experiences, and introductions to Chinese business etiquette, helping you connect with suppliers on a deeper level.
As your trusted buying agent, EJET Procurement becomes your extended team in China. Count on EJET to handle detailed transaction elements.
This service protects your interests and maximizes value. Our goal is to help you save costs, reduce risks, and gain a reliable long-term supply chain partner.
Our buying agent solution for the Canton Fair includes:
Factory Visit & Audit
Order Follow-up
Shipping Arrangement
Visiting factories is essential for verifying capabilities. EJET organizes and accompanies you to factory tours, where we conduct professional audits. Our comprehensive factory verification system includes:
Production Capacity
Quality Management Systems
Safety Standards
Legal Certifications
This ensures you only work with manufacturers that can deliver consistent quality and meet international requirements. Sure, if you cannot personally audit the supplier's factory, just leave everything to EJET.
Placing an order is just the beginning. Our team follows up throughout the entire production cycle. This ensures that orders are delivered on schedule, meet quality expectations, and are compliant with international safety standards.
Monitoring raw material sourcing and production schedules.
Conducting pre-shipment inspections to check product quality.
Managing compliance with packaging and labeling requirements.
This hands-on support prevents delays, quality issues, and unexpected costs.
Once your products are ready, EJET Procurement manages the logistics from the factory to your warehouse. We provide solutions including sea freight, air freight, and consolidated shipping, depending on your budget and timeline.
Our team handles all export documents, customs clearance, and packaging requirements to ensure smooth, hassle-free delivery.
With EJET Procurement by your side, your China trip becomes more than just a buying visit. It becomes a well-planned, professional sourcing journey that saves you time, reduces risks, and maximizes results.
Visiting the Canton Fair in October 2025 is a pivotal step for international trade engagement. From sourcing diverse products to understanding emerging market trends, the fair offers unparalleled opportunities.
Preparation and understanding of Chinese business culture enhances the experience and success rate.
Leveraging resources like EJET Procurement can turn challenges into accomplishments. As your understanding deepens, relationships and trade opportunities grow.
Study carefully this complete guide. Embrace this opportunity to expand horizons and unlock new business potentials in China and beyond.
Want to experience EJET's sourcing services? Contact us to get a free quote.
A: Costs vary based on flight, accommodation, and daily expenses. Budget for travel, lodgings, meals, and transportation to the fairgrounds. Additional costs may include registration fees and visa applications. Plan wisely to avoid surprises.
A: You can apply for an invitation letter on the official Canton Fair website. Just register as a buyer, fill in your details, and download the invitation after approval.
This document is crucial for both entry and visa applications. Ensure all personal and business details are correct.
A: Choose hotels near the China Import and Export Fair Complex in Pazhou. This reduces travel time and stress. Booking early secures better rates and availability.
Consider business-focused accommodations that offer amenities like Wi-Fi and meeting spaces.
A: Guangzhou Baiyun International Airport is the nearest airport to the fair. It lies approximately 40 kilometers from the venue.
Efficient public transport and taxis connect travelers to the fairgrounds. Plan your arrival and transfer for convenience.
A: Opt for business casual attire that balances professionalism and comfort. Comfortable shoes are essential for extensive walking. Lightweight clothing suits Guangzhou's warm climate.
Dress in layers to adapt to varying indoor and outdoor temperatures.
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